Automate weekly newsletter to customers from blog content
3 hours
Saved Per Week
What the client wanted:
Our client wanted to drive new traffic to new blog content and keep their email lists warm by sending a weekly newsletter with links to recently published blog posts.Rapid development
Focus on high value work
Save time through automation
The workflow automation we delivered:
We built a solution to automate weekly newsletters containing new blog content using the following tools:* Shopify as the source of truth for product data
* Klaviyo as the email marketing tool for sending newsletters
* Slack for team notification and communication
* N8N, a workflow automation tool, for creating and managing the automation process
Here’s how it works:
1. Connection Establishment: We established a connection between Shopify and Klaviyo to enable automatic newsletter sending.
2. Event Triggering: When new blog posts are uploaded to Shopify within the last week, an event is triggered that starts the automation process.
3. Notification: A Slack notification is sent to our client, notifying their team of new blog post uploads, ensuring they can stay on top of changes and updates.
4. Automation Process: N8N is used to create a series of steps triggered by the event from step 2, including sending an email to customers with links to new blog posts, adding new blog posts to the newsletter archive, and updating the Shopify product catalogue to reflect changes made in the blog post.
Benefits:
By automating these steps, our client can now:
* Save 3 hours per week at no annual cost
* Keep email lists warm and engaged with regular content
* Drive more traffic to new content
This solution demonstrates a scalable and efficient way to manage email marketing workflows, leveraging the strengths of each tool involved.
No Vendor Lockin
Seamless integration with your existing tools
Use advanced workflow technology
Built scalability into your service
The tooling used:
